The first rule of using AdSense is to follow Google's Terms of Service(TOS). Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be terminated.
Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your Click through Rate (CTR).
Use keywords to your advantage. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!
Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page. Position your ad block in such a way that the ad is visible and yet it does not put off the readers.
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